Since the inception of the world wide web, the requirements and methods to successfully run or operate a business have constantly been changing. Traditional marketing strategies are slowly becoming ineffective as social media and online interaction continue to grow. As the world evolves, your mindset towards marketing should as well!
Many people discover new products or services while casually scrolling on social media, helping businesses reach more potential clients. But that happens by implementing the right marketing strategy on the right platforms, a critical aspect of success. Simply featuring your dental practice on social media won’t do the trick. You must pick the platforms that suit your business while also staying active.
You may see many dentists on social media, but do you know which platform is the best to help your practice grow? Each social platform has its benefits and target audiences. According to your needs, you will be able to determine which social media platform and target audience suit your business the best. With so many to choose from, let’s explore the top three platforms, Facebook, Instagram, and Twitter, for your dental practice.
About 1.9 billion people use Facebook daily. The majority of users are between the ages of 35 and 44. You can find millennials, baby boomers, over-sharers, brand promoters, curators, and several other types of users on this platform.
For example, if your practice offers Invisalign, you will want to catch the attention of young adults who prefer to fix their teeth in the least obvious way. On the contrary, your strategy will have to change while targeting teenagers who usually get braces and require more work done to their teeth.
Facebook is a popular social platform to feature photos, videos, infographics, and all sorts of media. For a dental practice, Facebook is a brilliant social network to connect and communicate with the right clients.
If you want to target a more mature and older audience, you can do that easily on Facebook.
Staying active on Facebook by sharing engaging content such as photos of your staff or clinic can help you attract many patients. Besides, promptly replying to comments and answering questions is crucial to maintaining your online presence.
Facebook is also a terrific platform for campaigns and promoting offers. You can gain the interest of new viewers and increase engagement on your page. The best way to stand out and reach larger audiences is through paid ads, which are affordable on Facebook. Paid ads help you appear on people’s feeds to persuade them to purchase your services. You can customize ads according to your business goal and budget and choose the number of people your ads should reach.
Instagram roughly has one billion active users today, ranging from the ages of 13 to 65. The most active users on Instagram are between the ages of 18 to 34.
Instagram allows users to share various kinds of media. People use the platform to post personal photos, educational or motivational information, about their business, etc. If your target audience is the youth and your business relies heavily on photos and videos, then Instagram is the perfect platform to showcase your services.
It’s an excellent way to showcase before and after photos of treatments that your clinic offers. It also allows viewers to see how patients get treated and what type of results they can achieve if they choose your dental practice.
Instagram offers the option of boosting posts as a paid advertisement that can reach a wide range of people. It allows you to visually present your business, so any time someone visits your account, they’ll notice your work.
Don’t forget to use hashtags to appear on more people’s explore pages. Hashtags boost your visibility and make your posts more discoverable by those interested in dental services and procedures.
Posting appealing photos or videos is a proven method of gaining followers on Instagram. It’s a quick way of catching someone’s attention and requires less effort than reading text. Also, to get more bookings, you can share your website link in your bio and direct people so they can instantly book an appointment with you, increasing traffic on your website.
Twitter has more than 396 million users. Much like on Facebook, photos, videos, and text content can be shared on Twitter. This is a platform where people like to share their thoughts and views on a range of topics. Trends are constantly changing on Twitter, and those who keep up with them usually are the ones who get the most views/interactions on their Tweets.
Most users on Twitter are between the ages of 18 to 50 years old. Some may use Twitter to keep up with trending pop-culture content while others to read the latest news and updates. Hashtags also play a significant role in making your Tweets go viral. When people search for a specific word that has been hashtagged in your post, your Tweet gets more views and interactions. Hashtags can attract more visitors to your page and increase your brand awareness.
Since Twitter users are so active, your posts might get lost on their feed. You must Tweet at least 2-3 times a day for higher visibility. Interacting with other Twitter users and liking, commenting, or retweeting their content can also help you to become or stay visible.
Twitter is a great platform to use if you have a lot of information to share with your audiences, like updates, news, articles, and other information related to the dental industry. Remember, a Tweet reaches its peak after 18 minutes of posting. If you do not receive much response to your first Tweet, be ready to share your next one.
Comparing these top three platforms, Facebook and Instagram are the most used and effective forms of social media, especially for dental marketing. Your practice has a higher chance of reaching a more active demographic. Twitter requires more consistency, but it’s easier to go viral there.
Overall, deciding which platform to use for your dental business is based on your specific needs and goals, but it never hurts to have a presence on all three!
That said, dental social media marketing is not so straightforward when you have a busy schedule to manage your practice and care for your patients. The solution is social media automation with Practina, a platform that can take your social media game to the next level.