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Social media has undergone numerous changes this year, and while we are on the threshold of 2022, it is helpful to look at the top upcoming marketing trends that are in store for us. 

Though it is difficult to predict the future of social media with precision, we’ve listed some of the most anticipated new year marketing trends in this blog that we believe are worth mentioning. 

If you’re concerned about keeping up with the trends to stay at the top of the minds of your followers, it is best to use a social media marketing tool with automation.

Top 5 social media marketing trends predicted to rule in 2022

1. Social media advertising will evolve and expand.

Google’s underway phasing out third-party cookies by 2023, which means that businesses and brands will have to adapt their social advertising over the next year until cookies finally come to an end.

Fortunately, many advertising options don’t rely on third-party cookies, so not all is lost. It is all about fine-tuning your advertising activities to get the most out of them. 

What’s best is that different social media platforms still provide you the option to target your prospective audiences with personalized ads.

Third-party cookies have always been an integral part of the marketing strategy, but this is a good opportunity to dive deeper into social media metrics and learn more about your audiences on a personal level. 

2. TikTok will continue to rise.

TikTok has exploded over the past year, which hints that its growth won’t slow down anytime soon. 

This platform was downloaded 315 million times around the world in the first three months of 2020, and it didn’t stop at that. TikTok celebrated hitting 1 billion monthly active users in September of this year, gaining a place at number 7 on the list of the largest social media platforms in the world.

Despite its growth in recent years, most brands have been reluctant to invest in this platform due to concerns about its longevity. Perhaps TikTok’s robust evolution indicates that now is the best time to test its efficacy in growing your business. Consider making TikTok a part of your social media marketing strategy right away.

3. Social media platforms will emerge as popular shopping outlets.

The number of social commerce buyers in the US has jumped by 25.2%, crossing over the 80 million mark, further predicted to exceed over 100 million by 2023.

The COVID-19 pandemic is primarily responsible for pushing this growth of virtual shopping, helping brands leverage the opportunity to their advantage. 

Social media has always been a remarkable discovery tool, but now it needs to work hard to become an integral part of the purchasing process, helping businesses and buyers alike.

4. Influencer marketing is the key to success.

Influencers and creators have overtaken the social media space, sharing all forms of entertaining and informative content, which may or may not include brand promotions. 

More than 50 million people around the world consider themselves creators. This boom is another direct influence of the COVID-19 pandemic, which has been beneficial for both influencers and businesses. 

Social media platforms have noticed this growth in the number of influencers and introduced various features to help creators and brands collaborate. 

Different tools such as Instagram’s Branded Content Ads, TikTok’s Creator Marketplace, and YouTube BrandConnect are a few examples that show how valuable creators are to social platforms.

Many brands are already benefiting from influencer marketing because it is persuasive. If it isn’t a part of your social media marketing strategy, you should consider adding it. 

It is best not to limit yourself to the traditional influencers but engage with small creators too. They may not have a massive following like many big influencers, but they’ll probably interact with your brand more authentically. 

5. Bite-sized content is king.

People may be spending more time on social media, but their attention span has diminished. Studies suggest that today the attention span of an average person is merely 8 seconds. 

Perhaps, the key to grabbing users’ attention is to share bite-sized or short but engaging content. Social platforms like TikTok, Instagram, Facebook, and YouTube have all adjusted to this change, allowing users to share short videos as stories and posts.

Final words

These trends hint that a significant amount of technological advancements are underway, which will change the entire landscape of social media marketing.

The world of social media can be intimidating for some due to the never-ending changes that keep affecting the way it works. 

Social media marketing tools with automation like Practina can help. It is a complete management tool that can automatically adapt to the changing marketing trends to keep your brand ahead of your competitors and help you establish yourself as an industry leader.

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