The real estate industry is officially online, greatly relying on social media to promote residential and commercial properties in different neighborhoods. If you are a real estate professional, you might have an idea of how influential social media is for the real estate business. But do you know how to make the most out of social media? This blog will help you learn.
According to the National Association of Realtors, 77% of realtors use social media, with Facebook being the most popular network, followed by LinkedIn and Instagram.
There are numerous social media networks and marketing techniques out there so it can be overwhelming to focus on the right ones. To help your marketing approach, we’ve listed some practical real estate social media marketing tips that you can’t afford to miss.
Top 6 real estate social media marketing tips you can’t afford to overlook.
Tip #1 Start with the basics.
Set up a business page on Facebook.
A business page is more professional rather than using a personal account to post content on Facebook. It also allows you to access several useful business features like analytics. The Facebook algorithm favors posts that engage audiences through likes, comments, shares, or tags.
Try asking your followers and Facebook users relevant questions or run contests if your page is relatively new and doesn’t have a lot of followers.
Get on Instagram.
One of the most popular social media platforms, Instagram, may just be the perfect platform to promote your real estate business. Since the unique selling point of this platform is its visual appeal, make sure that your posts are visually captivating for your audiences to engage with.
Whether you post one or a series of images, videos, or infographics, ensure they are high quality. Showcase your new real estate listings by sharing quality images to attract the attention of the right prospects.
Get on LinkedIn.
LinkedIn is one of the best platforms to connect with other real estate agents and current clients. LinkedIn also allows you to create a page for your real estate business, where you can share updates to attract the right audiences.
Tip #2 Choose social media platforms wisely for your business.
If you are new to social media, you might feel pressured to have a presence across all social media platforms just because other realtors are there. However, more isn’t always good.
Being a realtor is a busy profession. You wouldn’t want to add more to your plate by managing your real estate business and multiple social media accounts at once.
Instead, focus on just a few social media networks to build a strong presence so your business can reap the best benefits. Some of the best social media networks for realtors are Facebook, Instagram, LinkedIn, Twitter, and YouTube.
You wouldn’t want to waste time on a Snapchat marketing strategy to sell condos since the platform is more popular amongst young teens than adults who are your ideal clients.
Real estate marketing is all about researching new techniques and trying, analyzing, and tweaking them to maximize audience engagement from social media users.
One of the ways to ease your burden of managing multiple social media platforms is using a social media management tool.
Tip #3 Post regularly and strategically.
A successful real estate social media strategy includes interacting with your audience consistently and offering them something valuable and motivating so that they keep coming back to your page. The goal is to create enough interaction with your online audience so that they can identify you as a leader in the real estate industry but, at the same time, not overwhelm them to the point they leave.
It’s all about creating a balance between under and oversharing on social media. Based on the feedback you get from your existing social profiles, you can change your existing approach or try new strategies.
You can automate your social media marketing with a professional tool that will consistently create and publish posts on your behalf, allowing you to concentrate on your clients without having to worry about your social media.
Other than the frequency of posting, the nature of your content also matters. It can be broken down into three types:
1. Time-sensitive content
This includes posts about new properties on the market, open houses, and information about your real estate brand in general. Consider listing images and virtual tours under this category.
2. Timeless content
This type of content includes informative posts. Helpful tips, how-tos, Q&As, guidelines, customer testimonials, and similar content can be included in this category.
3. Fun & entertaining content
Sharing fun and entertaining content sometimes can engage more social media users. Think of sharing funny quotes, memes, and animations. It doesn’t necessarily have to be related to real estate, but make sure they aren’t offensive in nature.
Tip #4 Include storytelling elements.
Buying a house is a big decision for any individual. By adding a storytelling element to your social media content, you can attract more attention from the right buyers.
1. Talk about the neighborhood
Focus on highlighting the features and telling a compelling story about the neighborhood rather than the price when posting a new real estate listing.
2. Share client testimonials
Client testimonials are helpful in convincing potential clients to put their trust in your real estate company.
3. Share your milestones
LinkedIn is the best place to share your milestones, which could be anything from completing a decade in the real estate business to reinventing the look of your brand.
Tip #5 Use impressive brand visuals.
The visual nature of house shopping has made it easier for realtors to showcase properties and buyers to preview them. Creating visually engaging content is time-consuming, and if you aren’t familiar with Photoshop or other editing software, you may struggle to publish professional-looking posts.
Facebook, Instagram, Twitter, Pinterest, and YouTube are all visual platforms that allow you to share images and videos to engage your audience. Here are some examples.
Tip #6 Measure your social media to improve your marketing results.
The key to real estate marketing is to analyze your social media performance, which also helps you learn about your followers and the kind of content they engage with. This can give you ideas for future content strategies.
You need to keep an eye on the social media platforms and campaigns that are working the best for your real estate business. Keep tracking your analytics and tweaking your marketing strategies as needed to make them effective gradually.
It is difficult to analyze your social media performance manually, but a marketing tool like Practina can automatically do it for you. It can analyze your multiple social media accounts and suggest ways to improve.
Social media is an essential part of the marketing toolkit for realtors, and thankfully, it doesn’t have to be overwhelming anymore. Simply apply the tips shared above and build a successful social media presence for your real estate brand.
To become the face of the real estate business in your area, you need to take your social media to the next level, for which there’s Practina, the best social media marketing tool.
Sign up with Practina for free today to get started.