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Social media is one of the most powerful real estate marketing tools in today’s digital age. It allows realtors to reach potential clients more quickly and effectively than ever before. 

With the right strategies and tactics, agents can use social media effectively to market their properties, create brand awareness, and generate leads. Follow the real estate social media marketing tips listed here to become the top realtor in your area.  

How to Get Started

First, decide the social media platform you should use to promote your real estate business. Each platform targets audiences and displays information differently. Instagram, Facebook, Twitter, Snapchat, and LinkedIn are some of the most used online platforms.

Second, create profiles on social media platforms where your target audience is active. This could be LinkedIn, Facebook, Twitter, Instagram, or any other network. Based on where your target audience is, use a platform that can help you reach them.

For example, if your target demographic is a middle-aged group, Facebook, Instagram and Twitter are the best platforms. Based on how easily you can manage, you can either be active on all three platforms or just one. You can also use real estate marketing tools to automate your social media if time is a constraint, which it is!

Creating a profile

Creating a profile that accurately reflects your real estate brand and values is essential. This includes a professional profile photo (company logo), a well-written, keyword-rich bio, and your company website link.

Once you’ve set up your profile, start building a network. Do this by following other agents, local businesses, industry-related organizations, and potential clients. You should also post content regularly to engage followers and social media users. This includes a sneak into blog posts, photos, videos, and other relevant content.

In order to maximize reach, you should optimize your social media content for each platform. For example, Instagram is an excellent place to showcase photos and videos of properties, while Twitter is better suited for announcements and updates. Also, leverage hashtags to make your content more easily discoverable.

Finally, measure the effectiveness of your content. You can do this by tracking the number of likes, shares, and comments on posts and the number of followers gained. This can help you understand what content type is more successful than the other.

Social media is a powerful tool to reach potential home buyers. By creating a compelling profile, building a network, optimizing content for each platform, and measuring the effectiveness of your posts, you can use social media effectively. Besides, you can generate plentiful leads from social media.

Social media

How to Promote Your Real Estate Brand Effectively on Top Three Social Media Platforms


Facebook is a great way to reach potential buyers and renters quickly. With more than 2.8 billion users worldwide, Facebook is now one of the most popular social networks and an effective tool for real estate marketing.

Facebook social media platform

From creating an engaging profile to running compelling ads, there are several tips every realtor should consider while using Facebook to sell their properties.

1. Create an Interesting Profile

The first step to using Facebook to promote your real estate brand is to create an impressive profile. Include relevant information about your listings and attractive photos and videos. It’s also essential to have a contact form or link to a website for potential buyers or renters to find out more information.

2. Post Regularly

Consistently posting content is critical to your growth. It helps engage potential customers by showcasing new properties, updating existing properties, and offering general information and tips related to real estate. By posting regularly, your audience will want to see more about your latest properties and know what’s actively going on in the market.

3. Run Targeted Ads

Targeted ads are a great way to reach potential buyers and renters. Facebook allows you to target people based on location, age, gender, interests, and more. This helps ensure that your ads reach the right people and maximize response.

Since most realtors find running social media ads complicated, using a real estate marketing app like Practina is a good choice. 

It helps create, manage, and track these ads for you. Practina simplifies the marketing process for realtors. With so much on their plate, realtors cannot effectively market their business and generate new leads. 

Luckily, Practina’s Smart Ads feature allows you to run lead-generation ads and get the contacts of potential buyers before your competitors. 
Download the Practina app to learn more!

Automated social media marketing

4. Use Hashtags

Hashtags can help increase engagement and reach. By including relevant hashtags in posts, more people will see your content. Whenever you add a popular and relevant hashtag to your post, anyone who searches for that hashtag will come across your post. Hashtags also help target potential buyers within the area, specifically those looking to purchase the type of property you’re selling. 

5. Take Advantage of Groups

Groups are a great way to connect with potential customers. Realtors can join relevant groups to participate in conversations that help build relationships and get leads. There are many groups, like those selling a property or looking for a property. It could be location-specific or style specific. Some particularly look for a detached home, while others may look for commercial land. Either way, as a realtor, joining Facebook groups to build connections and showcase properties is highly recommended. 

6. Run Contests

Running contests is another excellent way to engage potential customers. For example, you can offer discounts or freebies to your contest winners. It can create more engagement and bring in leads. You could also offer contest winners a free consultation regarding purchasing/selling a property. 

 7. Partner Up with Influencers

Influencers can help reach a wider audience and increase engagement. As a realtor, collaborate with influencers and leverage their impact to sell more properties and services.
These are just a few tips for effective Facebook marketing in real estate. Another way to get the most out of your social media marketing tool efforts is to get Practina.


Instagram is increasingly becoming a popular platform for real estate agents. With over 1.3 billion users, it provides a unique opportunity to reach potential buyers and renters. Location tags and several other features can help reach a larger audience and increase brand visibility on Instagram.

1. Understand the Platform 

The first step in using Instagram to market real estate is understanding the platform. It’s important to note that Instagram is a visual platform, so it’s crucial to share high-quality photos and videos that accurately represent your expertise. Additionally, you should use appropriate location tags to ensure your content is visible to the right audience.

Similar to Facebook, create an attractive profile, add relevant details to your bio, and share quality content. 

2. Share Impressive Visuals

First, Instagram is all about visuals, so when creating content, the best thing to do is turn your MLS listings into posts. People don’t have the time to visit your website and view images of listings, especially if they’re not serious about purchasing a property. 

In addition, by posting your listings online, your audience gets to instantly see the ins and outs of the property, which can get you leads. Users on Instagram are intrigued by aesthetically pleasing photos, and what better way to capture their attention than through beautiful images of a home?

Fortunately, along with the multiple services that Practina offers, it also turns your MLS listings into posts. Without having to worry about how to do so, Practina handles it for you. All you have to do is sign up with Practina!


Twitter is a powerful tool for real estate agents and brokers to connect with current and prospective clients, build brands, and promote services. With its broad reach and ability to engage with people worldwide, Twitter is an excellent platform for realtors to showcase their listings and services.

Twitter social media marketing

1. Promote Your Listings 

Twitter is the perfect platform to promote your listings. Use high-quality photos and videos to showcase your properties, and include relevant hashtags to reach the right audience. Also, remember to include a link to the listings page so that viewers can quickly access more information.

Twitter is better known for short announcements because Tweets can go viral or gain attention quickly. If you have an upcoming property for sale or an open house, Tweet it. 

2. Interact with Potential Clients

Twitter is an excellent platform to get potential clients. Respond to questions and comments, and use the platform to connect with other real estate professionals and influencers in your industry. You can do this by liking or retweeting other users’ Tweets. You can also follow people in your area, so they know you’re a realtor nearby. This can help you build relationships and credibility in the real estate industry.


Overall, identifying and using the right platform to showcase your real estate business is necessary. By remaining consistent, you can rapidly grow your business and target the right market on social media. It’s simply up to you to put out valuable content and provide the best service possible to your clients!

The choice is simple

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