Americans love to flaunt their pearly whites because a ‘Hollywood smile’ is so ingrained in our society to represent status. While some prefer using at-home teeth whitening kits or going to wellness spas offering similar services, others rely solely on dentists to transform their teeth.
Due to fierce competition, dentists should use the best social media marketing strategies that can help promote their teeth whitening services and attract new patients to their dental clinic. If you want to learn about these strategies, keep reading.
According to Mintel, 45 million Americans have had professional teeth whitening. However, despite the volume of demand, it can be challenging to attract people to your dental clinic because many wellness spas offer the same services. A lot of companies also sell DIY teeth whitening kits for people to whiten their teeth at home.
You can’t simply rely on word-of-mouth marketing to get people to walk into your dental clinic anymore. Dental Marketing should include using the best tactics and getting the basics right for making new patient acquisitions successful.
Follow these five genius marketing strategies for your teeth whitening service.
1. Highlight the benefits, not just the features.
A beautiful smile is a sure-shot way of boosting confidence. According to the American Academy of Cosmetic Dentistry, 99.7% of Americans believe a smile is an important social asset. 96% of those adults also believe that an attractive smile makes a person more appealing to the opposite sex.
The first rule of marketing is to address the problem and then provide the best solution. Always highlight the benefits of teeth whitening and how it can transform smiles instead of presenting it as a mere feature. If done successfully, people will automatically be drawn to your dental clinic to get their teeth whitened from you.
Train your staff to weave teeth whitening services and products into conversations with patients. For instance, if a patient talks about a job interview, highlight how teeth whitening can help them make the best first impression on their prospective employer.
2. Harness the power of visuals.
One of the effective ways to promote your teeth whitening products and services is through visuals that you can put everywhere in your clinic. Use teeth whitening pictures on the walls, in your brochures, and even banners in your waiting room so that patients can see and connect with them instantly.
A large TV display showing transformation pictures of those that have taken teeth whitening services at your dental clinic can do the trick even faster than you think. Additionally, you can share patient testimonials, the dental shade guide, and other details related to the procedure.
Also Read: How To Market Your Dental Business
3. It is all about team effort.
Sometimes ‘looking the part is all it takes to influence your target customers. Much like wellness spas and salons, you should practice the same for the staff at your dental clinic. Provide teeth whitening procedures to your staff members to help them understand its benefits in detail.
This personal experience will help your staff to smile more and approach the patients with more confidence. They can be the perfect examples of the benefits of teeth whitening services at your dental practice.
4. Boost your appointment frequency and spending per patient.
Earning revenue depends on the number of new patients you get for your dental practice, but you should also boost your appointment frequency and spending per patient to carry on successfully.
You should encourage patients to go for teeth whitening treatments in between their regular dental appointments. By increasing appointment frequency, you can generate more revenue from your existing patients.
Set up a reminder system for your patients to get better responses and higher spending. While sending reminders to people about their appointment, ask them whether they can spend some extra time to undergo a quick session teeth whitening procedure alongside.
Adopting this proactive marketing approach can win you extra brownie points for your dental practice.
5. Acquire new patients with a referral program.
New patient acquisition is an expensive process with no guaranteed results. You may spend a lot of money on traditional and digital marketing, but you can take advantage of referrals without spending more than necessary.
Your existing patients can be your biggest supporters who can bring in a lot of new referrals to your dental practice. Give discounts or gift cards to motivate as many of your existing patients as you can so they bring in more referrals.
Bonus tip – Consider giving out limited-time offers.
Limited time offers work like a charm, especially around the Christmas holidays and New Year. This marketing tactic drives urgency, compelling people to take advantage of offers before they lapse. Scarcity is an effective way to boost conversion rates quickly and improve your revenue.
For instance, a New Year’s offer with a $200 discount on the teeth whitening procedure can attract quick walk-ins to your dental practice. Whether it is about attending the New Year parties or any other personal reason, most people will want to take advantage of this offer.
Teeth whitening can be a life-changing experience for some patients, and you can make it possible for those needing and wanting this procedure.
To enhance your marketing efforts, don’t forget to use the power of social media. Marketing for dental clinics can be an exhausting process because it requires time, focus, and patience. To make the entire process easier for yourself, use social media marketing software such as Practina.
This innovative tool can automatically create and publish content to your social media, help you run digital ad campaigns, and connect you with more patients looking for teeth whitening services in your area.