Most fashion brands are aggressive with their marketing efforts on social media, but not all are successful. That’s because there’s a lot of competition, which makes it harder for brands to catch up with those leading the game. If you want to learn helpful social media marketing tips so you can use them to your advantage, keep reading.
The greatest asset for a fashion brand is its visual appeal, and social media platforms are the perfect outlets to display that. But things aren’t so black and white when it comes to social media marketing for fashion brands intending to attract more customers to boost their sales.
There’s a thin line between underselling and overselling your brand on social media. You can reach your business goals while respecting social media users’ space. There are some creative ways to use social media marketing more effectively for your fashion brand, which can help you get a competitive edge over others.
Here are 4 helpful social media marketing ideas for fashion brands.
1. Make the best use of Instagram and relevant hashtags.
Instagram is one of the most important social media channels for fashion brands naturally, it should be your first choice. A strong Instagram marketing strategy can help your brand become popular within the fashion industry and outside.
Since this social media platform is all about visuals, it is most suitable for fashion brands to promote their beautiful products. In fact, Instagram fashion is the most popular and desired type of social media content that’s always trending.
Instagram has many useful features to keep your followers engaged at all times. For instance, you can create highlights with Instagram stories featuring behind the scenes, fashion shows, or even showcase artists and staff that make your brand possible.
Additionally, you can use relevant hashtags creatively in your fashion Instagram posts so that the right target audience can find your page. According to Top-Hashtags, #fashionlovers, #fashionaddicts, #fashionable, #fashionista, and #style are the most popular fashion hashtags on Instagram.
You can even create and use custom hashtags for your fashion brand, specifically to run social media marketing campaigns.
If you are not sure about the kind of hashtags you should use for your fashion brand’s social media, use a social media marketing tool that can suggest top-performing hashtags.
Don’t forget to add location in your posts. Additionally, repost those social media users who have reshared your posts and tagged you.
2. Market your fashion brand on Facebook.
Facebook is a great social media platform to target potential customers. Utilizing a creative Facebook marketing strategy is an effective way of achieving your goals.
You can showcase your latest collection and attract users to create a community of admirers and supporters. Focus on sending out targeted and personalized messages to those showing interest in your posts and fashion brand.
You can promote niche content to the right audience through Facebook ads. But before running ads, make sure that your Facebook profile has all the necessary information, which includes your website, contacts, description, subscription form, shoppable items, and so on.
Pro tip: Create a closed Facebook group exclusively for your followers or those interested in your products. Host giveaways, share offers, discount codes, and more. If you make a group, make sure to update it regularly with creative posts of your products to keep the group members from leaving it.
3. Collaborate with social media influencers and fashion bloggers.
Fashion brands thrive by partnering with the right people. Independent and group fashion bloggers and social media influencers can help you with brand exposure on a massive scale. Most influencers and bloggers have a presence on all the popular social media platforms, which means your brand gets to target users on multiple social channels.
Collaboration not only helps you with improved brand visibility but also audience engagement, and that is what can place you at the top of the trending list.
Hashtags can come to your rescue once again when you’re looking for the right fashion bloggers and influencers to promote your brand and products. Look who all different influencers collaborated with earlier and the kind of traction they got for the brands.
You should also look at the quality of work of the influencers you collaborate with to create an impact on your target audience. Your social media initiative should be more about connecting with people and less about being number one.
Influencers usually create video content on lookbooks, styles, and how-tos using the fashion products of the brands since it works much better than image content. They may come up with their own way of showcasing your fashion products or your brand can direct them according to your preference.
You can also look at the beauty and entertainment industries for some inspiration while planning to collaborate with various bloggers.
All in all, you’ll be able to reach new audiences, improve brand awareness, and develop trust for your brand with successful collaborations.
4. Win the customer service game.
With increasing social media popularity comes a lot of responsibility to keep your customers happy. You’ll need to have a system in place to provide premium customer service to your existing and potential customers.
It is all the more important to resolve sensitive situations and tackle critical issues.
Social media makes it more accessible for users to communicate directly with the brands, which is why they expect their concerns to be resolved at the earliest. According to SproutSocial’s report, 40% of consumers expect brands to respond within the first hour of reaching out, although 79% expect a response in the first 24 hours.
You may miss responding to some comments while managing social media accounts manually on different platforms. With a social media management tool, however, managing comments can be much easier. Marketing tools can compile all your comments in one place to help you respond to all of them quickly and offer the best customer service experience to your patrons.
Most marketing tools can also analyze the performance of your social media to show you if you have received high or low engagement.
Your potential customers may be waiting in a queue, sitting in a cafe, or simply chatting with a friend at a bus stop, and that is the time frame you have to attract them to your social media.
Fashion social media marketing is all about innovation. The marketing strategies you use must show that your brand is passionate about offering something valuable to its customers.
We are confident that our ideas will help you increase sales with more shoppers coming your way.