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Many people want to stand out on social media but need to learn how. Creating a successful social media strategy can be challenging, especially with many platforms and options available. However, incorporating some unique tricks into your plan allows you to stand out from the competition and effectively engage with your audience. 

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Here are some notable social media tips to consider incorporating into your marketing plan:

1. Utilize interactive content

Interactive content, such as polls, quizzes, and surveys, can be a great way to engage with your audience and gather valuable insights. This type of content encourages participation and can be a fun way to promote interaction with your brand.

2. Host a social media challenge 

Social media challenges, such as the #IceBucketChallenge or the #MannequinChallenge, have the potential to go viral and increase your brand’s reach. By creating a unique challenge that aligns with their brand, businesses can encourage user-generated content and engage with their audience creatively. It’s a great way to encourage participation and raise awareness for a cause.

3. Partner with influencers

Collaborating with influencers in your industry can increase a brand’s visibility and credibility. They can tap into their audience and gain new followers by working with influencers with a strong following and a good reputation. An influencer has an excellent chance of getting people to purchase from a business. They can put in a good word for a brand’s products/services and help improve its reputation. 

Collaborating with influencers

4. Use visual content 

Visual content, such as images and videos, tends to perform well on social media platforms. By incorporating visual elements into their social media strategy, businesses can grab their audience’s attention and effectively convey their message. Businesses can hire professional photographers or incorporate unique editing skills to represent their content uniquely. Those who don’t want to spend a lot of money on hiring professional photographers can use any social media automation tool that can do the job for you.

Aesthetic photos go a long way and are bound to capture the audience’s attention and those who don’t follow you. So take extra care.

Visual content 

5. Utilize hashtags 

These can be powerful tools for increasing the reach of your content and making it easier for users to find and engage with your brand. Use relevant hashtags to increase the visibility of your content and join in on popular conversations. Many interactions and engagements happen through hashtags. It’s how people come across new content which can bring in new potential clients.

6. Utilize live video

Live videos are a great way to connect with the audience in real time and increase engagement. By hosting a live Q&A or showcasing a product launch, businesses can create a sense of exclusivity and encourage user interaction with their brand.

7. Leverage user-generated content 

UGC, such as reviews and testimonials, can be a powerful way to showcase a brand and increase credibility. Businesses should encourage their customers to share their experiences with their brands on social media and tag them so they can repost them. User-generated content holds a lot of value and can influence audiences heavily.

Reviews and testimonials

8. Utilize storytelling 

Storytelling can be a powerful way to connect with the audience and represent the brand’s personality. Businesses can create a deeper connection with their audience by sharing stories about their brand, its values, and the people behind it. Humanizing a brand can help it stand out from the competition. Posting with a vision and plan helps businesses present themselves more professionally. They can also get more page followers and gain interaction on their content by being genuine.

To summarize, incorporating these unique tricks into their social media strategy can help a business stand out from the competition and effectively engage with its audience. These hacks can help brands attain a successful social media outcome and connect with more people interested in their products and services.

How Can Social Media Help Your Business

Social media has become an integral part of the modern business landscape. It provides a platform for companies to showcase their products and services, connect with their customers, and build their brands. Businesses can creatively leverage social media platforms to increase their reach and drive growth. 

Here’s how using social media creatively can improve your business:

1. Increase brand awareness: 

Social media is a powerful tool for increasing brand awareness and reaching new audiences. By creating engaging content and utilizing hashtags, businesses can increase the visibility of their brand and attract new followers.

2. Foster customer engagement: 

Social media allows businesses to interact directly with customers, answering questions, addressing concerns, and gathering feedback. They can build stronger customer relationships and increase loyalty by sharing valuable content.

3. Generate leads: 

Social media can be an effective way to generate leads and drive sales. By promoting products and services, offering special deals and discounts, and utilizing lead magnets, businesses can captivate potential customers and convert them into paying clients.

4. Improve customer service: 

Social media provides a platform for businesses to quickly and easily respond to customer inquiries and complaints. They can improve customer satisfaction and build trust in their brand by actively monitoring and managing social media channels.

5. Enhance brand reputation: 

By showcasing products and services, sharing customer reviews and testimonials, and demonstrating expertise through valuable content, businesses can enhance their reputation. They can build trust with their audiences which can help their revenue.

6. Stay current: 

Social media allows businesses to stay up-to-date with industry trends, new products, and customer needs. By regularly engaging with their audience and monitoring industry news, businesses can stay current and adapt to changing market conditions.

7. Promote events: 

Social media is a great way to promote events and encourage attendance. By creating event pages, sharing updates, and utilizing hashtags, businesses can effectively promote their events and attract a larger audience.

8. Collaborate with other businesses: 

Social media allows businesses to collaborate with other companies, share content, and cross-promote each other’s products and services. They can increase their reach and expand their customer base by building partnerships and working with other businesses.


Businesses can use social media creatively by leveraging different platforms to increase brand awareness, foster customer engagement, generate leads with Smart Ads, and improve customer service. By implementing a strategic and creative approach to social media, businesses can drive growth and success in today’s digital age. That is why social media is necessary for businesses today, and using the right tips and tricks can help them win it. 

Businesses achieve their social media marketing goals by focusing on multiple platforms, requiring content scheduling, creating branded posts, and more. 

Social media marketing tools like Practina help solve those and many more requirements, helping businesses enjoy an impressive social media presence.

You can also experience the power of AI by downloading the Practina app and taking your business’s social media to the next level!

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