71% of customers who receive a good experience with a brand on social media are likely to recommend it to others.
Are you doing enough to make the most of your online presence?
Digital marketing is an essential tool for businesses to build brand presence and connect with their ideal audience. Marketing your business online will help you personalize communications, refine targeting, and build great relationships with your customers.
But it takes some strategic planning, tricks, and a mix of techniques to achieve the desired results.
To make it easy, we have categorized the essence of digital marketing into 7 Cs. Follow these and you will start seeing results in no time.
The 7 Cs of Digital Marketing:
When effectively implemented, these techniques can help businesses increase their brands’ visibility, set a solid brand voice, and boost engagement without putting much effort.
Let’s know the secret to digital marketing success!
Customer: The customer is VIP
Customers make the foundation of your business. Keep them in mind while planning anything. If they are satisfied, you are on the right track.
When you understand your target audience, you can plan the right approach to meet their needs to the best of your capabilities.
For this, monitor their behavior consistently as new behavior emerges every day. Doing so will help you know what exactly they want and plan your online marketing strategy around it.
Content: Content matters the most
Marketing and content are inseparable. As long as marketing remains, the content remains the king! Content means any information provided in the form of videos, images, posts, blogs, websites, and more. For a successful brand image, businesses need to provide content that is creative, updated, and customer-centered.
Here are a few tips you can follow while creating content that sells:
- Research your keywords well when using text-based content
- Stay connected with the latest trends
- Use relevant and authentic information every time you convey a message
- Add supporting visuals wherever possible to enhance your content
Context: Content without context won’t count
Content without context is simply words put together. For instance, if you are a pediatrist, posting content about cosmetic dentistry or surgery won’t do you any good. On the other hand, if you post images of cute babies and happy kids, more people would love to give them a like.
If you want to get your brand’s message across effectively, ensure your content aligns with what your audience is looking for. Create content that resonates with their needs and demands to bring maximum engagement and response.
Community: Word of mouth success
Let’s say you sold a product to A, who then referred it to his friends and colleagues. It won’t be long till one or more people from A’s circle will come to your brand’s page to check it out and refer it to more people. That’s how community marketing works.
Community building is one of the most effective marketing strategies. It can show the real connection you are trying to make with your customers. It is a great way to engage your audience and build long-term healthy relationships with them.
Building a community helps you bridge the gap between you and your customers. It’s an easy digital marketing strategy to benefit from customer loyalty and word of mouth.
How to create a powerful community around your brand?
- Maintain a good connection within your team
- Be actively engaged with your customers
- Contribute to a social cause
- Create some space for your community members to bond
- Be consistent
Convenience: More convenient, more effective
Convenience in digital marketing means delivering the right information, to the right person, at the right time, and on the right platform.
It’s the core principle of customer service. Create a better experience for your customers by making the information they need easily accessible so they can make the decision fast.
It will help you improve customer service and enhance your brand’s visibility.
Cohesion: Sync & sound
Deliver a cohesive message to your audience to maintain your brand’s image.
Cohesion is conveying the same information about your brand and services on different platforms. It helps build trust and maintain a similar brand message everywhere.
Sending mixed messages can confuse your audience and they may end up losing interest.
Be clear about your message and show consistency.
Conversion: An important indicator of success
You don’t want to spend weeks or months on a strategy that didn’t bring your business any benefit. Make sure to measure how your online marketing plan is performing, track results, and modify it wherever needed.
The conversion rate is not limited to sales, it may be any desired user action that helps your business achieve its goals, for example, anyone sending you emails, visiting your website, signing up for your newsletter, etc.
By tracking conversions, you can generate better insights for your strategy.
The Bottom Line
A well-planned and implemented digital marketing strategy can help you stimulate your business growth. Use these 7 Cs to create a unique and successful online presence.
Don’t have enough time to plan and implement everything?
Let your business rise and shine!